Daniel Rockman
About
With over 14 years of experience across carpentry, set building, visual merchandising, and technical design, I bring a hands-on, creative, and adaptable approach to every project. My work bridges traditional craftsmanship with modern digital fabrication — combining deep workshop knowledge with the precision of CAD/CAM processes and CNC manufacturing.
I’ve led teams on-site, delivered high-pressure installations, and worked internationally across bespoke builds and large-scale commercial projects. From concept to completion, I thrive in fast-paced environments, solving problems on the fly and ensuring projects run smoothly and efficiently.
Since graduating with a Design degree from Goldsmiths University, I’ve built a versatile skill set that spans industries — from prop and product manufacturing to high-end retail displays and custom interiors.
Over the past five years, I’ve focused on independent bespoke carpentry, leading end-to-end projects for clients including Harrods, Gucci, Selfridges, Nike, and British Airways.
I specialise in translating design into build — ensuring technical clarity, production efficiency, and exceptional final results.